Discover the Most Expensive Keywords in Google Ads 2022, why they cost so much, and expert tips to optimize your Google Ads campaigns for better ROI. Learn how to use tools like SemRush for effective keyword research.
When it comes to Google Ads, not all keywords are created equal. Some keywords are significantly more expensive than others due to their high demand and competitive nature. These keywords can drive valuable traffic to your website, but they also come with a hefty price tag.
In this blog post, we’ll explore the most expensive keywords in Google Ads for 2022, why they cost so much, and how you can optimize your ad campaigns to make the most of your budget.
What Are Google Keywords?
Google keywords are specific words or phrases that users type into the search engine when looking for information, products, or services. Businesses use these keywords in their Google Ads campaigns to attract targeted visitors, also known as “traffic,” to their websites. However, not all keywords cost the same. The price of a keyword is determined by its Cost Per Click (CPC), which is the amount advertisers pay each time someone clicks on their ad.
Why Are Some Keywords More Expensive Than Others?
The cost of a keyword depends on several factors, including:
- Competition: Highly competitive industries like insurance, legal services, and finance drive up keyword prices.
- Search Volume: Keywords with high search volumes are often more expensive.
- Conversion Value: Keywords that lead to high-value conversions (e.g., purchasing insurance or hiring a lawyer) tend to have higher CPCs.
The Most Expensive Google Keywords in 2022
Here’s a list of the top 10 most expensive keywords in Google Ads for 2022, along with their average CPC:
- Insurance – $54.93
- Mortgage – $47.12
- Attorney – $47.80
- Claim – $45.53
- Loan – $44.30
- Lawyer – $42.51
- Donate – $42.03
- Recovery – $42.04
- Gas & Electricity – $54.76
- Conference Call – $42.05
Why Is “Insurance” the Most Expensive Keyword?
The keyword “Insurance” tops the list as the most expensive keyword in 2022, with an average CPC of $54.93. This is because the insurance industry is highly competitive, and companies are willing to pay a premium to attract potential customers. Insurance-related keywords also have high conversion values, making them worth the investment for businesses.
Other High-Cost Google AdWords Keywords
In addition to the top 10, here are some other expensive keywords across various industries:
- Trading – $33.20
- Software – $35.29
- Transfer – $29.95
- Rehab – $33.76
- Treatment – $37.89
- Cord Blood – $27.56
- Glasses – $35.08
- Degree – $40.67
- Hosting – $31.98
These keywords are popular in industries like finance, healthcare, education, and technology, where businesses are willing to spend more to reach their target audience.
Tips for Using Google AdWords Effectively
Running a successful Google Ads campaign requires strategy and optimization. Here are some tips to help you get the most out of your budget:
1. Research Keywords Thoroughly
- Use tools like SemRush, Google Keyword Planner, or Ahrefs to find high-volume, low-competition keywords.
- Analyze keyword trends, search volume, and CPC before finalizing your list.
2. Incorporate Expensive Keywords Strategically
- If you’re targeting expensive keywords, make sure your ad copy and landing page are highly relevant to maximize conversions.
- For example, if you’re writing about website creation, use titles like:
- “How to Create a Website with Hosting”
- “Best Hosting Services for Your Website”
- “Create a Website with Free Hosting Services”
3. Target the Right Audience
- Always select the United States as your target country if you’re aiming for high-value traffic, as CPCs tend to be higher in competitive markets like the U.S.
4. Optimize Your Ad Copy
- Use compelling headlines and clear calls-to-action (CTAs) to encourage clicks.
- Highlight unique selling points (USPs) to stand out from competitors.
5. Track and Analyze Performance
- Regularly monitor your ad performance using Google Analytics or SemRush.
- Adjust your strategy based on metrics like click-through rate (CTR), conversion rate, and ROI.
How to Use SemRush for Keyword Research
SemRush is a powerful tool that can help you rank #1 on Google, Yahoo, Bing, and Yandex. Here’s how to use it for keyword research:
- Search for Your Target Keyword
For example, if you want to post about “Deleting a Facebook Page,” search for “How to delete a Facebook page.” - Analyze the Results
SemRush will show you:- Keyword volume
- CPC
- Keyword trends
- Related keywords
- Choose the Best Keywords
Select keywords with high search volume and low competition to maximize your chances of ranking.
Final Thoughts
Understanding the cost of Google keywords and how to use them effectively is crucial for running successful ad campaigns. While expensive keywords like “Insurance” and “Mortgage” can drive high-value traffic, they also require a significant investment. By conducting thorough keyword research, optimizing your ad copy, and targeting the right audience, you can make the most of your Google Ads budget and achieve better ROI.
Whether you’re a small business or a large enterprise, leveraging these insights can help you stay competitive in the ever-evolving world of digital marketing. Start optimizing your Google Ads strategy today and watch your traffic—and conversions—soar!
